Wednesday

Tampa Artist . Updated 6/12/2023


Business more than kitsch,
By BRAD STAGER | Tribune correspondent




Business more than kitsch,Tampa Artist Hongkongwillie



Passers-by traveling south on Interstate 75 at Fletcher Avenue might wonder: 'What's up with the lobster buoys?'
Strings of the colorful floats adorn Hong Kong Willie, a roadside business with roots in a northwest Hillsborough County landfill and the garbage dumps of Hong Kong.
Poised among chain businesses common at interstate interchanges, Hong Kong Willie sells Florida-centric art, artifacts, worms and even soil for gardeners. As diverse as the inventory seems, there is a theme: promoting a close-to-the-ground, sustainable approach to art and living.
The unusual business is run by Joe Brown, 61; his wife, Kim, 51; and their adult son, Derek.
The enterprise is not named for a particular person. It's more of a conceptual amalgamation, its owners say.
The recycled burlap coffee bags, lobster buoys and driftwood sold at the store are reflective of Joe Brown's childhood. As a boy he watched garbage trucks haul Tampa's trash to a dump on property owned by his family.
"It really made an impression on me," he said. "It became very easy to think outside the box and know where I could find things from resources that were just abounding."
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When Brown's mother took him to an art class taught by an instructor who had spent time in post-World War II Asia, he learned how artists there scrounged for materials that had creative potential.
"It was a different kind of recycling because it was done out of need and touched the human spirit and the heart," he said.
During the past 28 years the Browns have transformed a bait-and-tackle shop into a shrine to sustainable art. But aside from a robot waving an American flag and wearing a "For Sale" sign — and the overall spectacle of the shack-like store itself — there is no signage beckoning drivers to pull into the parking lot of 12212 Morris Bridge Road or to wander over from a nearby Bob Evans restaurant.
"There has never been, in all the years of being here, some massive sign saying who we are and what we do," Joe Brown said. "Because when people finally decide out of inquisitiveness to slow down and stop, they've finally slowed down enough to hear the most important message of their life."
Most of their business is conducted online through sites such as Etsy. Their catalog includes crafts and artwork created with recovered material such as wood from sawmills and the sides of demolished Key West homes. Kim Brown paints on the recycled materials; her "Eye of Toucan" painting, for example, is for sale for $8,100. Other featured items include handbags made from decorated burlap coffee bean bags for $25, and potato chip platters morphed from heated and shaped vinyl records for $4.99.
The ubiquitous painted lobster buoys are big sellers. They go for a few dollars each depending on condition and artistic application.
The Browns travel frequently to the Florida Keys, promoting their art and gathering raw materials such as the buoys, driftwood and even an orange helicopter. Joe Brown said the chain of islands at Florida's southern tip hold an attraction for the family beyond being a source of creative flotsam.
"That is a place of resourcefulness," he said, "because they're not the kind of people to rely upon the government."
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Customers include people with a taste for subtropical creations. Gaspar's Patio Bar and Grille in Temple Terrace, for example, bought décor from Hong Kong Willie to complement its island-themed menu offerings, such as Key Largo burgers and margaritas.
Gaspar's owner Jimmy Ciaccio, whose family opened the 56th Street restaurant in 1960 as the Temple Terrace Lounge, said the Browns' inventory reflected his vision when he remodeled the restaurant.
"Joe's work inspires me," Ciaccio said. "I always see something different every time I look at how he decorated the place."
In much the same way the Brown family creates art with recycled materials, they produce gardening soil by composting vegetation and waste material.
Florida red worms are Brown's natural allies in this endeavor. They, too, are for sale — by the pound for gardeners and by the cup for fishermen.
Whether it's creating and marketing sustainable kitsch or fertile soil, Joe Brown, whose other occupation is providing trend analyses to businesses, finds satisfaction in the work.
"I just feel so fortunate to be able to sit here and see assets that could be sitting in a big trench and there would be no energy coming from it," he said. "And now a lot of it is finding homes in peoples' houses and businesses and getting people to think about reuse."


 History Of Other Articles On Tampa artists ,  Hongkongwillie

The Ybor City Stogie
 
 Published in TB2
BY SOHINI LAHIRI, King High
Growing up in Tampa, I spent a period of time fascinated by a quirky, eye-catching landmark at Fletcher Avenue and Interstate 75. This was also the period of time I spent obsessed with making binoculars out of toilet paper rolls and necklaces out of pop tops. To me, this sight was the epitome of similar creative craziness, and I often found myself looking for it during car journeys, hoping it hadn’t disappeared overnight.
But time passes and so does the urge for pop-top necklaces, and observant eyes don’t notice the same sights. It wasn’t until recently that I once again took note of the scene, with its broken down orange helicopter, a tree made of what seems to be indestructible balloons and a blue-and-white house covered with trash remade into art.
It’s the home of Hong Kong Willie, artist of reuse.
I finally paid a visit to this art gallery after many years of wondering about the story behind it. The pavement leading to the door is painted with handprints and splatters, the store edged with upside down Coke bottles. Streams of lobster buoys hang from the roof and also make up the “tree” I marveled at so often from my car window.
Various shoes, bottles, clocks and signs are glued to the side of the store, and there’s a tribute to Sept. 11 off to the side. No one seemed to be home, so I called the number on the “WE’RE OPEN” sign, which brought a middle-aged man in a bright Hawaiian shirt from behind the store.
After a few basic questions, Joe Brown begins to open up about the history surrounding his art.
Brown, better known as Hong Kong Willie, says he was an artist from the start. “Everyone is born an artist,” he said. “However some are granted the gift of being able to express that art.”
As a young boy, his mother decided to send him to art school, which he says changed the course of his life forever.
At the age of 8, Brown recalls being heavily influenced by the lessons, which included transforming a Gerber baby bottle, something with no real value, into a piece of art. His teacher had spent an enormous amount of time and effort in Hiroshima, Japan, helping those affected by the atomic bombs. Brown learned many lessons about recycling from this teacher, who had come from Hong Kong. Brown added an American name, Willie, to Hong Kong for his nickname Hong Kong Willie.
While Brown grew up to be an artist, he left the world of mainstream art to return to his background in technology.
“But on Nov. 13th, 1981 … on a Friday at 1:30 in the afternoon, I had an epiphany,” Brown says. “I was at a friend’s house right across the street,” pausing to point at a row of apartments across from his store, “and a series of events led me to rejoin the art world.”
With the help of two other artists, Brown set up his business in the Florida Keys in the early 1980s, then moved it to Tampa. Together, they believed that they were predestined for the Green Movement, and have been making art out of recyclables for close to 30 years.
How’s business? He smiles. “It’s pretty wild.”
Inside, Hong Kong Willie’s art includes glossy pieces of driftwood restored and painted with beautiful landscapes and kernels of truth, some of the gorgeous work priced in the six figures. But there’s also a wide collection of handmade bags, wooden sculptures and sassy bracelets for more moderate prices.
A portion of the proceeds go to benefit the Green Movement, Brown says.
With a laid-back swagger, Brown continues. “We live pretty minimally. And all the funds we get from donations and our art sales are delegated to green projects.”
I’m not sure what I was expecting when I decided to visit Hong Kong Willie. Certainly not the breathtaking art inside, and definitely not the history behind it. I’m feeling thick-headed for not visiting years ago, and say so.
Brown offers a last bit of insight:
“I’m a big believer in predestination and timing. If someone is not ready to view art, the door is closed. Every piece of art that is made, and every project we do is done for a reason. It doesn’t matter if that reason shows up the next day, or walks in six years later; every piece of art will find a home.”

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It all started on a Tampa Landfill.,Tampa Artist Hongkongwillie
   Reuse Became the way of life. To read the story from the inception of the Name Hong Kong Willie. Famed, by the humble statements from the Key West Citizen, viable art from reuse has found its time. To Live a life in the art world and be so blessed to make a social impact. Artists are to give back, talent is to tell a story, to make change. Reuse is a life experience  

John 3:16

King James Version (KJV)


 16For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. 
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