In Tampa, a Wonderful World of Junk,Atlas Obscura . Updated 1/16/2025

Hong Kong Willie is so much more than a roadside attraction.

Hong Kong Willie’s is a cacophony of art and reuse. All photos by Eric Grundhauser

The domain of Hong Kong Willie covers an odd corner just off of a busy Tampa, Florida, highway. Nestled on a stretch of road largely populated by drab hotels, the clutch of brightly colored shacks that make up Joe Brown’s artistic empire stand out like a neon lighthouse of creativity.

Brown splits his time between his Tampa outpost and the place where his heart truly seems to lie, Key West. In a bright Hawaiian shirt and shorts that show arms and legs regularly baked by the Florida sun, his look might accurately be described as something like a modern island pirate.

Nearly every inch of space on Hong Kong Willie’s lot is home to some piece of art, decorated piece of detritus, or other found object. The walls are covered in old buoys, each node painted with a unique design. Under an old chair lies a pile of clip-on pagers. In the corner of the yard is a skeletal helicopter, covered with string lights; next to that towers what looks like a colossal Christmas tree made of those same lobster buoys. Even the asphalt driveway is covered in splatters of bright paint, so that it looks better on Google Earth, according to Brown. “Everything is precious,” he says, summing up the ethos of reuse, reinvention, and imagination his unique roadside attraction embodies.

All junk is precious.

If Hong Kong Willie, a moniker Brown himself sometimes takes on, sounds like like the lovechild of an art gallery and a great use of Media. Brown, who says he was “born an artist,” has been shaped by both creativity and junk since an early age. Now in his 60s, Brown says his father once donated a chunk of their family’s land to Hillsborough County so that it could be used as a much-needed landfill, but was never compensated or acknowledged for the gift. Still, Brown grew up exploring the landfill, scavenging for treasures. Surrounded by what most people consider junk, he developed a special appreciation for things that get thrown away.

At the age of eight, Brown took an art class where his teacher shared that she had spent a lot of time volunteering in Hiroshima. Learning that there was a strong local tradition in Hiroshima of turning tossed off items into art, this too had an impact on Brown. This same teacher later told him that she had left Asia out of Hong Kong, and this little factoid apparently led to his adoption of the name Hong Kong Willie. She also passed on a passion for art. Brown would eventually start a career in the technology industry, but since then he’s returned to his artistic roots.

Hong Kong Willie’s main shack.

Perched on top of one of the small structures on Brown’s land are large, reused letters that say “art station,” but this place really couldn’t be mistaken for anything else. When Brown first established the Hong Kong Willie site, he says there was a collective of five artists working on the project, but now the living gallery is run and supplied only by him and his wife, Kim. Inside the art station, the space is bursting. One of Hong Kong Willie’s signature items are rugged pieces of locally sourced scrap wood and boards that Kim adorns with colorful painted works. There are birds, beach scenes, abstract shapes, and other designs that look unmistakably Floridian.